How to find keywords

 

How to find keywords

A few years ago we wrote an article about how to find the most searched words in Youtube. Today I want to share with you a little bit more about the same topics…and the process of finding keywords.

If you have not read our previous post…the link below is already there at the end of this blog post. If you just click on it to go to that piece you will see a video on youtube. Now what that video shows is a graph on search queries related to videos.

If you are not a Youtube expert…

The above graph displays a very long list, mostly irrelevant to what we will discuss in this blog post…

The red arrows represent searches for keywords related to random videos that did not appear in any trending videos (see screenshot below as a case study). It does show searches for keywords related to random videos on popular topics like “how to’t” and “tutorials”. That is not the point of this post…we do not need to know exactly why those two things are relevant to the topic we are discussing. However the red arrows from the graph indicate the presence of keyword phrases that are often used on Youtube, some of which are even mentioned during the “How to’t guide”, “tutorials” or “tutorials” videos. These are the exact words that we want to analyze.

This graph also tells us that keywords related to random videos are usually not searched by users who have seen these videos. This means that when we talk about Youtube viral content you won't have found all possible ways to explain how Youtube users can gain access to that content. Only those channel owners who have done so much work and research can tell you how and where to find it. So if you have not watched any tutorial, then most probably you won't be able to find that information you are looking for. We are not going to show you everything but the ones you really need. And it is important to do it before the video starts to grow on Youtube.

In the next image you can observe how many times the terms ‘video tutorial’ appears on google…

Let’s say you are interested on something specific (a specific niche)…and you find a video about that niche…and you want to know how many times the word 'youtube' appears…and that could happen in your Google Trends report…

Let's see our example…

As you can see the term “how To” has 2 visits in Google Trends…which means people searching for that term can get results in their local areas…or a small number of towns. But since we don’t care about localities of the users, let’s ignore them for now. The other term is one of the largest word searches on Youtube. Its name is also quite impressive: “How to Learn Anything”. The user has 3 visits in the first page of Google Trends and is searching for the exact answer to that question “how to learn anything”…and he gets results almost immediately.

I think…these findings help us understand what type of content we should write and promote on Youtube…if we want to find our own viewers and reach millions.

When a new video is released this needs to be linked to this website and our social media pages to increase the chances of views and comments…but in order to make it better…we can leverage the power of technology and combine text with speech to form dialogues…

Here’s a simple example of how to do it.

We recommend combining multiple topics/niches…and that is not only effective but also brings results. Below I am using the umbrella keyword “How to…, to learn anything” as my primary source. You can take it to another category or apply different variations to it.

Let’s see how we can create this dialogues based on certain keywords…

I don’t know if they are called dialogue systems. In fact it would be quite difficult to describe them if we had a universal definition. As always these discussions can become complex. Maybe I haven’t studied enough about those subjects yet…

To summarize, creating such kind of dialogues requires the development of certain skill, but once you have it, it becomes very easy to add certain elements to make it interactive.

Let’s try to create a few of them.

#1

The main goal here is to create a dialogues with a generic title and some interesting ideas in the middle…

Our ‘What topics?’

#2

The idea is to give the users three options depending on which area of knowledge they want to explore:

‘What topics?’

‘What topics?’

‘What topics?’

Let’s check out the following examples…

This is an extremely simplified version of a conversation between 2 users:

1- “Hello, Where have you been lately? What parts of life are you currently working on? Have you finished anything so far, what new projects and ideas come to your mind right now? What are you planning for the future? Who is your favorite person?”

2- “I was studying English Language for 4 months a year ago. Here I found useful info on top 50 keywords to teach English language to non-native speakers in 5 minutes. Do you feel it is worth doing this project and studying English right now? Or you want me to start learning English and help you? Let’s start speaking! No pressure.”

3- “I’m struggling with my homework on ‘How to Learn Anything’. What topics would be good to cover for this course? Would you like to teach a class? Can we work on one? Is this the best topic? Are you aware of your mistakes and what to avoid? Can we work on this together? I want to know what to do.”

I hope you notice that each dialogue has a distinctive structure (a title, several relevant ideas, an actual response of the user for example)…each dialogue is also connected to its social networks in the form of a comment section on posts by channels or pages in Youtube.